.svg){kind=spacer}
< All Premium Opportunities
Freelance Digital Marketer
Labby
Date Posted:
December 9, 2024
Job Description
Labby's mission is to empower the dairy industry with affordable and advanced technology toward a profitable farming future. We've developed a device that uses AI-enabled optical sensing for raw milk testing on dairy farms.
We need a a Freelance Digital Marketer with experience in B2B Marketing, Community Engagement, and Lead Generation.
Key Responsibilities:
- Design and implement a lead generation funnel strategy leveraging LinkedIn, Facebook, and email marketing.
- Develop and manage weekly content, including blogs, white papers, case studies, videos, and social media posts.
- Oversee LinkedIn and Facebook accounts to grow community engagement and plan for future paid advertising.
- Collaborate with other teams to align marketing efforts with product and sales goals.
- Create and refine a marketing strategy focused on brand awareness, thought leadership, and lead generation.
- Identify and nurture partnerships, and strategize for industry events.
- Provide insights on optimizing the marketing budget and locating additional resources.
- Create a marketing strategy to promote the company's brand awareness
- Create product promotion content
- Manage the company's social media accounts
- Coordinate with the chief designer on major event promotion
Desired Qualifications:
- Proven experience in B2B marketing, preferably targeting agriculture or related industries.
- Proficiency in HubSpot and familiarity with creating multi-channel marketing campaigns.
- Strong content creation and copywriting skills.
- Expertise in managing and engaging with online communities.
- Experience balancing strategic planning with hands-on execution.
- Ability to collaborate cross-functionally with sales and product teams.
We are a startup environment, fast pace but great learning and leadership-building opportunities. If you're interested, please send your portfolio, resume, and any supporting documents.
*We're only looking for an individual at this time, no agencies please.