Marketing Manager

We are looking for a good and graceful person, a consummate professional with leadership qualities and abilities to join us as the Marketing Manager for DivIHN. We are looking for a person who will share in our Core Purpose and Business Focus, and lead the program for consistent and comprehensive communication of DivIHN’s message, internally and externally.

About the Role
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The main outcomes that the Marketing Manager will be responsible for are:

• Continuous increase of DivIHN’s brand visibility, with image of reliability, innovation, and integrity
• Sturdy Lead Generation for all markets of DivIHN
• Internal understanding of DivIHN brand, consistent with external message, and key organizational developments

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The Marketing Manager will be supported by a lean offshore based team and external services as needed. This role requires a deep understanding of a wide range of marketing functions (including but not limited to the ones described below) and the ability to collaborate with cross-functional teams. 

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Primary accountabilities and responsibilities include:

• Brand Marketing Strategy – development and execution
• Marketing Content – Creation, Dissemination, and Effectiveness Tracking
• Marketing Events – Creation, Execution, and Effectiveness Tracking
• Digital Campaigns for brand promotion – Creation, Dissemination, and Effectiveness Tracking
• Lead Generation Campaigns (from digital assets and direct outreach efforts) – Creation, Execution, and Effectiveness Tracking
• Internal Communications and Messaging

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In meeting the above accountabilities and responsibilities, the Marketing Manager will:

• Gain thorough understanding of the core tenets of DivIHN’s business, its services and solutions, its current and future markets, its differentiators, and current state of the sales and marketing functions.
• Work closely with the various Market Groups (market facing solutioning and sales entities within DivIHN) and Solution Groups (delivery groups that specialize in technology and/ or application domains). 
• Contribute to and manage marketing related segments of the Company Content Repository.
• Monitor, evaluate, and report on related industry activities; make recommendations to the Market and Solution Groups based on findings/opportunities discovered.
• Deploy and manage properly evaluated marketing technology to support the initiatives and programs required by the marketing function.
• Utilize analytics tools to track and measure the effectiveness of strategic initiatives, campaigns, and regular operations; analyze data to identify areas for improvement and make data-driven decisions.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for initiatives and programs
• Prepare regular reports on various campaigns, initiatives, and operations for consumption by senior management; provide strategic recommendations to senior management.

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Experience, Qualifications, and Knowledge

• Understanding of B2B Marketing, preferably in professional services space
• Ability to understand the nuances of our service offerings, our differentiations, and our essence 
• Excellent analytical and problem-solving skills, along with drive to seek and implement solutions
• Outstanding communication and interpersonal skills.
• Creative and possesses/ practices a strategic mindset
• Strong understanding of digital marketing channels and tools.
• Proficiency in marketing automation platforms and CRM systems.

• Minimum 5 years of experience in B2B marketing, preferably with focus on brand visibility generation and lead generation in IT services industry.
• Experience implementing Brand Strategy in B2B space

• Minimum Bachelor’s degree with qualifications in Digital Marketing, Business, or a related field. 

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Culture Fit

DivIHN promotes a culture of ‘seeking Excellence, with Grace’. The value system in DivIHN is ‘Honesty, Commitment, and Relationships’. The Marketing Manager will be required to be a good fit to our desired culture and possess a value system consistent with DivIHN’s value system.

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