Expert in developing and executing customer acquisition, brand, and media strategies leveraging market trends, customer insights, and competitive landscape. Known for setting the vision for multichannel marketing and leading teams in the creation and implementation of a diverse mix of marketing channels. Articulate communicator with strong analytical, interpersonal, problem solving, collaboration, and management skills.

Core Skills
Customer Acquisition, Brand Development, Customer Value Propositions, Data Analytics, Revenue Generation, ROI Focus, Advertising, Media Strategy, Team Building

Key Accomplishments
• Grew annual revenue more than 4x through customer acquisition leadership for $1.4 billion direct-to-consumer challenger insurance company Esurance, acquired by Allstate during my tenure
• Increased brand awareness by 90% and brand consideration by 140% within two years of launching a new strategic brand platform for Esurance
• Expanded scope and impact of Esurance brand sponsorships through high-profile partnerships and activations, such as U.S. Open Tennis, South by Southwest, and Super Bowl
• Guided data science team on development of econometric media mix model, which predicted business results of marketing efforts and allowed for better optimization of Esurance marketing spend across channels
• Delivered Super Bowl promotion that drew over 5 million Tweets and significantly grew brand awareness; the Wall Street Journal proclaimed “Esurance Wins the Twitter Bowl”
• Created and executed media strategy for the re-branding of TNT television network as the home of drama, delivering 22% increase in Nielsen ratings
• Established new broadcast media buying team at Turner Broadcasting, responsible for efficient placement of $100 million in TV and radio annually for all Turner divisions
• Built marketing team and developed target segmentation, customer value proposition, brand positioning, and customer acquisition strategy as Fractional CMO to launch insurtech start-up Noblr, subsequently acquired by USAA
• Led the re-brand of Beam Dental to Beam Benefits, launching multiple new insurance product lines to brokers and SMBs