Adapting Your Marketing for "X" and Threads
Since Elon Musk’s acquisition of Twitter last October, the platform has undergone many rapid changes. With alterations such as a paid subscription model for verification, limits on the number of posts a user can see in a day, and now, its rebranding to the simpler “X”, it is not without reason that many seek refuge from the once beloved platform. In addition, ad revenue has dropped by a shocking 59% from last year. A recent HubSpot survey found that 33% of marketers are looking to use alternative platforms to Twitter this year, a number that will likely grow alongside frustrations with content moderation and the ever-evolving features on the site.