My name is Charlotte Eriksson, and I'm 34 years old from Sweden. As a Paid Media Director and Strategist, I have 12+ years of experience managing $1M+ monthly ad budgets across Google, YouTube, Meta, TikTok, and Amazon. I have a proven track record of scaling e-commerce brands to 9-figure revenues and driving growth for high-ticket coaches and course creators. I specialize in cross-platform strategy, full-funnel optimization, and data-driven performance marketing, with a keen focus on optimizing email sequences for higher conversions. I’m also a self-published author with 40,000+ book sales, bringing unique insights into content monetization and audience growth.

Core Competencies:
- Multi-million dollar ad budget management
- Cross-platform paid media strategy (Google, YouTube, Meta, Amazon, Microsoft, TikTok, LinkedIn)
- E-commerce, coaches, and subscription-based business scaling
- Full-funnel optimization and CRO
- Email sequence optimization for conversion
- Team leadership and mentorship
- Messaging and copy optimization for advertising

Currently, I am fully responsible for the YouTube, Google, Microsoft and Amazon paid ads strategy and media buying for Prepared Hero; a major 9-figure e-commerce brand. This role has me managing 7-figure monthly ad budgets across my platforms.

Prior to this, I was the Senior Advertising Strategist at the New York based Facebook Ad Agency, The Ad Girls. There, I led and trained advertising teams on accounts spending up to $600K per month on Meta, while also executing full-funnel optimization projects - from funnel development (VSL, webinars, live launches, book a call, or click to buy), pricing strategies, offer optimization, messaging direction and of course media buying.

Lastly, as a self-published author of 5 niche poetry/prose books for young girls, I've sold over 40,000 copies through my own e-commerce storefront by mastering my own Facebook advertising funnel. Yes, it really is possible to make a 6-figure close-to-passive income with a strong ad strategy!

My proficiency extends across various platforms including Meta ads, Google ads, LinkedIn ads, Twitter ads, Snapchat ads, TikTok ads, and Pinterest. This comprehensive understanding enables me to tailor strategies that resonate with distinct audiences across diverse channels.

I got my education studying Digital Strategy & Communications at Jensen Yrkeshögskola in Sweden, and I also have a B.A. in Comparative Literature from Lund University.

With my experience and constant eagerness to learn and grow as a digital marketer, I believe I’d be a great fit for both the role and your company culture.